Kaizen –

A Team Activity through which continuous improvement is sought. The original term means “change for the better” It was pioneered by the Japanese and is now mainstream for companies who practice continuous impro>CEO, presidents, business owners, sales and marketing professionals who have a responsibility to get responses from ads or marketing messages.

About The Presentation:

99% of ads and marketing communications we see every day are ineffective. That might sound a bold, but with {big number} of advertisements assaulting us everyday; people have become numb to mediocre marketing messages. It’s critical that any messages you send out have the correct advertising structure to compete with all the rest of the noise in the market. Use this seminar to learn how to identify poor marketing structure and receive tools that will help to make sure your messages make the strongest impression possible.

Summary Learning Goals:

  • Brief overview of noise in the marketplace
  • Discussion of the structure of a communication piece
  • Interactive exercise: ad review

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